This template includes both a client persona and a map with a journey that the persona goes through.Īnd you can easily create a similar map, and we'll explain how right now. With ease.Ī B2C customer journey banking example in a full-size After all, churn in banking is a real thing. That means that the price of a mistake or a bad customer experience-a long queue in a branch near home, a buggy mobile banking app, contracts written for bankers or accountants, not ordinary people-is pretty high. It's just the way we live. Today, there are lots of banking organizations out there. We keep our savings in banks, borrow money, use financial products, interact with banks via apps and in person, and so on. Why bother about client experience in banking at all?įinance has always been there and won't go away. Let's break down the beauty of creating a customer journey map in banking, understand how to approach this process, and what to do next. But it also can be a source of headache for those who have never practiced journey mapping as a tool to visualize bank customer journeys. A bank customer journey map can be a fruitful field for action plans and valuable insights that help to improve client experience in banking.
